About us

We make watch straps for specific watch models. Instead of a generic strap that leaves a gap at the case, each strap is shaped and sized for the watch it is listed for, so it sits close to the case and wears like it belongs there.

What we sell

• Model-specific rubber and leather straps, found with the Strap Finder
• Straps by lug width for every other watch
• Smartwatch bands, buckles, clasps and the tools to change them at home

Who we are

Lugline is operated by ZHILINK GLOBAL LTD, a company registered in England & Wales (Company No. 17157223), Suite 302, 4 Station Square, Cambridge CB1 2GE, United Kingdom. Straps are made to our specification by partner workshops and shipped with tracking to the US, Canada, the UK and Europe.

Customer service: support@luglinestraps.com · +44 7726 246488 · Monday to Friday, 9:00–18:00 (UK time). Every unworn strap can be returned within 30 days of delivery – see our Refund & Return Policy and Shipping Policy.

Independent

Brand and model names are used only to describe compatibility. We are not affiliated with, endorsed by or sponsored by any watch manufacturer, and no watch is included with a strap.

Questions? Contact us or read the FAQ.